It’s Day 11 of my Christmas Countdown and today’s little gem is by Yardley London. You may have overlooked this brand of late – but look again. It fell out of favour somewhat in recent times, but it has lost its granny associations (although if you are buying for your granny – the products are still perfect), and have had a make-over.
Yardley has a fascinating history and is one of our great British brands that we should be championing – especially now that it has revitalised packaging and some fab products in its ranges. It was founded back in the mid-17th century, when Jonathan Yardley obtained a royal warrant to make soaps, using lavender to scent them, for the whole of the City of London. A century later, in 1770, the Cleaver family established Yardley London, creating the soap and perfumery business that exists today. Lavender remains the signature scent of the brand. In the 1930s the company commissioned scientists to scour the globe for the most sought-after varieties, which lead to the discovery of Lavandula Augustifolia. This unique species is still grown in England today and forms the basis of Yardley’s signature lavender range.
As you may be familiar with the lavender range, my choice is the contemporary Royal Diamond gift box, £9.99, perfect for vintage vixens. The box is so pretty with its floral graphics and lovely floral images inside and contains a Moisturising Body Lotion and Eau de Toilette. The Royal Diamond fragrance has a fruity-citrus scent, with pear and bergamot, honey, rose and peony. The vanilla and sandalwood base gives it warmth and depth. Surprisingly sophisticated and wearable. A diamond in our midst. Look again, girls, look again.