Oooh La La!

Perfect timing! Just as my summer tan is fading, the just-launched Madame La La Tan arrives on my desk.

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I’m not normally one for self-tans – they come out too obvious on my skin tone and I have never avoided having any streaks but winter is looming on the horizon and with it the threat of milk-bottle white limbs…

Something about this new Madame LA LA brand appeals. Inspired by a laid-back Malibu beach scene crossed with a sense of London’s street style – there’s something cool about it. What’s more, its USP is based around its skin perfecting ability, meaning that the developing colour adapts to your own skin tone – much like a BB or CC cream does (more on that in a mo).

I opt for the Light formula (there’s also a ‘tan’ option) and find that the mousse goes on like a dream – sinking into the skin easily. It develops fairly quickly so you have to work fast and within three hours it has given my limbs an even, sun-kissed colour. It’s unbelievably natural-looking and thankfully streak-free. It also smells gorgeous, thanks to its coco water, calling to mind tropical beaches and palm trees waving in the breeze.

Setting it aside from other self-tan brands is the fact that it has taken its science know-how from the intelligent thinking behind BB and CC creams – but for the body. Calling itself a DD (dynamic do-all), it is pitching itself as a successor to the BB and CC creams due to the fact that its formula colour-corrects as well as hydrates the skin and its anti-ageing properties blur imperfections and cellulite, giving a flawless glow.

Its key ingredient of coco water extract drenches skin with moisture and also firms and improves the appearance of skin tone – my legs and arms look dewy and radiant for a good few days after application. Other natural ingredients include Vitamins A and E, which provide a ‘blurring’ effect by plumping up and perfecting lines and wrinkles. Aloe Vera and Green Tea leaf extract work together to hydrate and minimise redness.

Madame LA LA is the first beauty brand to launch a DD self tan and also among the first to recognise the benefits of Coco Water within skincare. The combination of ingredients enables the quick-dry tan to instantly colour correct like a CC for the body, reducing the appearance of cellulite, lumps, bumps and uneven skin tones. It’s a modern-day self tanner that makes my skin look healthy and bronzed. I’m sold.

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£36, www.madamelala.com

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