Express yourself: Japonesque a unique beauty brand

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I’m a bit late to the party – seeing that this brand is 25 years old – but I’ve just discovered the Japonesque beauty brand.

Inspired by the professional makeup tools used in Kabuki theater in Japan, Japonesque have become renowned for their beauty tools and brushes, as well as their high-impact, pro-performance make-up (beloved by make-up artists).

Giving a bit of insight into the history of the brand, Karen McKay, president of Japonesque, comments: “Kumadori make-up was used in Kabuki theatre starting sometime in the late 17th century.  This make-up was used to emphasize facial expressions with each ‘role’ having their own pattern particular to a specific role.  The quality of Japonesque colour was inspired by the beautiful pigments used by these incredible artists. Japanese Kabuki is  a classical dance incorporating drama – the beautiful bamboo wrapped precision brushes that created these beautifully and dramatic made-up faces inspired the artist collection of Japonesque brushes.”

My favourite is this Safari Chic Bronzer Brush, £19.50. It may look funky with its animal-print bristles, but don’t be fooled by its fun exterior – it has serious credentials. With its super soft bristles, the little power-house of a brush ensures precise application of bronzer and blush and is just the right size to carry with you.

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Furthermore, it is perfect for applying one of the label’s hero products, the Velvet Touch Blush, £18, shown here in the popping pink 04. It’s a refined powder formula that goes on subtly, thus enabling you to build colour as you wish.

Silky and lightweight, it’s a dream to apply and is nowhere near the strong colour it appears in its box. Talking of which – I love the packaging. The arty swirls on each little case is a one of a kind individual work of art created from a unique blend of gel pigments that flow and blend before setting – so no two will ever be the same.

Unique and beautiful – just what we’re all after.

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