Giving a unique boho approach to children’s sunwear, Sunuva‘s swimwear and beachwear collections not only look good but also keep the kids safe in the sun.
Thinking ahead to our upcoming holidays, I’ve been hard-pressed to find sunwear that my boys will be happy to wear. The limited ranges available are either too ‘babyish’, too garish or not ‘cool’ enough to appeal to young boys’ imagination. Happily filling that gap in the market is the Sunuva label which was launched by Emily Cohen and Sabrina Naggar. Having been introduced to each other on holiday by their children, they bonded over a mutual frustration at the lack of stylish and UV-protective swimwear that was available for kids. Sharing a love of fashion and travel, and taking inspiration from their holiday adventures and bohemian style, the idea for Sunuva was born: gorgeous UV swimwear and beachwear available year-round, which kids look super stylish in as well as being protected from the sun.
Some of the inspiration behind the brand’s prints include Indian elephants, Nepalese buddhas, Mexican skulls, English florals and classic Nantucket-inspired marine stripes. Since launching their first collection the label has garnered a strong celebrity following including Victoria Beckham, Madonna and Gwyneth Paltrow, whose kids have been spotted in Sunuva.
Its new Spring/Summer 2015 collection offers a range of brightly designed prints for boys and girls as well as a cute matching sibling collection. Girls can choose from Navajo inspired tribal embroidery, bright neon pink lace and fluorescent feathers, while those who are more whimsical will love the birds of paradise and strawberries prints. For the boys, meanwhile, there are cool skateboards, surfing hotdogs, New Hampton lobsters and nautical blueprints to choose from.
What’s more the Sunuva swimwear range is UPF 50+ and is validated by the British Skin Foundation, the UK’s leading researcher of skin disease and cancer. The special fabric blocks out over 97% of the sun’s harmful rays and meets stringent Australian/NZ guidelines.
Watch this space for further updates of Sunuva clothing, modelled by my boys, on location in Greece later this summer.
Sunuva is available online at sunuva.com and is also stocked in major department stores such as Harrods, Selfridges, Harvey Nichols and Barneys, many independent boutiques all over the world, and luxury international holiday resorts such as the Four Seasons and the One&Only.