I’m loving the retro vibe of Paul Mitchell’s limited edition Bonus Bags. Celebrating 35 years this year, the hairdresser has released a throw-back range of shampoo and conditioner duos in a vintage style bag (featuring a very 80s photo of the man himself). The bags have up to 16% off usual prices, with a donation also going to the charity Pancreatic Cancer UK.
In 1980, hairdresser Paul Mitchell and business partner John Paul Dejoria started Paul Mitchell® Luxury Hair Care with just $700. They launched in the US with a quartet of products in black and white packaging (colour was too expensive). Back then it was one of the first and truly covetable line of hair products by a hairdresser that was available to use at home and was the envy of all if you spotted it in anyone’s bathroom. Seven systems and 130 products later the iconic global brand is celebrating its 35th anniversary (not to mention the now affordable splash of colour on its packaging). Back in the 80s, Paul Mitchell also became the first professional beauty company to announce they don’t conduct or endorse animal testing.
My Smoothing bag has the Super Skinny Daily Shampoo and Super Skinny Daily Treatment in it, £21.95. It tames frizzy, curly or unruly hair and has a luxurious feel to the products. Gorgeous and just as covetable now as it was then.