From Azerbaijan with love: Gazelli

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This has to be all-time favourite skincare line. I first discovered Gazelli – a renowned brand conceived in Azerbaijan – a few years ago. Then, the products had whimsical black and white illustrations with traditional poetry and sayings inside. I loved the look. These days, however, the line has been given a revamp and products are now in streamlined, minimalist packaging (although there is still a little nod to its origins with a line of poetry found on the inside of the boxes) so consumers are under no illusions that they are buying a serious beauty brand with heavyweight research and know-how behind it. And they are. The arty drawings may have gone, but I am still a huge fan. Mainly it’s down to the hero ingredient that is White Oil.

Gazelli’s founder is a former genetic scientist, Dr Hamzayeva, who during her time as a scientist observed the potential in white medicinal healing oil, an ancient natural resource that is unique to Azerbaijan. This precious ingredient forms over many years in the deep layers of the earth and has been used and revered for centuries as a miracle medicinal cure.

After years of research and experimentation, Dr Hamzayeva perfected her now patented method enabling her to adapt this powerful regenerative ingredient for cosmetic use. Gazelli White Oil™ has become the line’s core ingredient and cannot be found in any other product in the world.

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Here’s the science bit: As the skin ages its ability to regenerate slows, it loses elasticity and the ability to hold moisture. The groundbreaking Gazelli White Oil™ contains a high concentration of physiologically active components that increase metabolic processes at cellular level, improving skin’s ability to regenerate itself and absorb nutrients and oxygen. The skin’s natural capacities are restored, so that skin can retain moisture and regain youthful elasticity and health.

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Gazelli’s Ultra Nourishing Saviour Mask, £40, contains hydrolyzed elastin, wheatgerm oil rich in vitamin E, and white oil. It works to regenerate and nourish the skin from within, working on the deep layers to plump and diminish fine lines and wrinkles. A luxurious blend of fig seeds is an excellent source of anti-oxidants. Best of all this can be left on overnight for a deep hydrating treatment – just apply like a night cream. It has a rich, soft texture and also smells gorgeous, leaving skin plumped up and wrinkles ‘ironed out’.

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The Ultimate Firming Serum, £75, has the highest concentration of White Oil™ so it feels ultra-luxurious. Add a few drops to skin prior to moisturising to tone and firm. It really does give skin a tighter, radiant appearance. Sodium Hyaluronate plumps the skin and reduces the appearance of wrinkles, while extract of anti-oxidant rich Pomegranate protects the skin from free radicals and evens skin tone.

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Finally, my trio of Gazelli must-haves ends with versatile Hydra Radiance Face Mist, £42. It gives a veil of hydration that locks in essential moisture and nutrients and will be definitely coming with me on my trip to Greece next wee.. The unique blend of Gazelli White Oil™, Grape Seed Oil and Black Mulberry Extract protects, hydrates and tones the skin with powerful antioxidants, Vitamin E and Omegas. It can be spritzed on over make-up during the day or used as a toner. I love the uplifting aroma and how it is softly absorbed by the skin, leaving it velvety smooth. Gorgeous.

Watch this space for news on the opening of Gazelli House in London later this year. it will be an holistic hub which will be dedicated to the brand. Moving away from the term spa, it will be carved out of a three-floored period townhouse and will be ‘a stimulating space in which to connect with others’. On offer will be wellbeing services, such as skincare, massages, nutrition and mindfulness seminars. Intimate, homely and inviting interiors, the Gazelli House will aim to inspire and encourage healing through all of the senses. Book me in now.

www.gazelliskincare.com

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