Let me tell you ABOUT: underwear with superpowers


New from ABOUT, the Baltic loungewear and underwear brand, is its latest innovative collection of underwear and loungewear, ideal for travelling because of its impregnation with skin-care fabric treatments – such as aloe vera and silk proteins.

The brand specialises in creating collections of basics which combine fabric treatments such as aloe vera, beeswax, silver ions and silk proteins imbedded into the fabric. The new collection, entitled ‘Fit the Benefit’, is based on the idea of each fabric ‘creation’ having its own superpowers, which give a positive impact to the skin. Kapow!

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I’ve been wearing the brand’s flesh-coloured body, a white T-shirt and a loose watercolour-print top for sleeping in. Each one is incredibly soft on the skin and the underwear gives a smooth contour with no VPL. I actually hate the sensation of some fabrics – such as wool – against my skin so these are a godsend. Ideal to wear as a base-layer ‘skin’ especially with their caring, moisturising, antibacterial qualities.

The ABOUT Classic range – which my ‘body’ falls under – is aimed at everyday use and its fabrics are patented with a Beeswax finish, which is enriched with natural beeswax extracts, ensuring a skin caring effect for even the most sensitive skin types.

The ABOUT Trend range, meanwhile, is a seasonal line of underwear and loungewear for the ‘fashion savvy’. This range is infused with aloe vera which is known for its anti-irritation and antimicrobial qualities. Garments enriched with this finishing are noted for their moisturising and soothing properties typical of the aloe plant.

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Other Superpower fabric treatments, such as those found in the Business range, include silver ions, silk proteins, merino wool and ‘thermo act’, all with varying properties and effects.

To view the entire ABOUT collection visit www.aboutwear.com

To view the Superpowers Campaign video visit https://www.youtube.com/watch?v=Sk4Ps-8CXVA


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