Over recent years, Yardley has shaken off its old lady image to be reincarnated as a classic brand with a heritage steeped in the glamourous bygone eros of the past – the Victorian age, the roaring 20s and the swinging 60s all come to mind when thinking of the brand. In fact, Yardley London, as it is actually called, was actually founded in the mid 17th century in the reign of King Charles I, making it one of the oldest companies (not to mention beauty) in the UK.
The streamlined approach – think slicker packaging referencing its pretty floral ingredients and a more focussed approach to product lines – has resulted in some stellar beauty buys. Take this Hand Cream Collection – an ideal gift to find under the tree this Christmas. It contains four tubes of hand cream – English Lavender (the brand’s hero scent), English Rose (delightful), Lily of the Valley (the lovely smell lingers all day) and April Violets (my favourite) all with a rich formula that leaves hands soft and velvety to touch.
At just £12 this is fantastically good value. Despite the lovely line drawings of London on the packaging, I’m tempted to divide the products up as each tube is pretty enough to give as little stocking fillers. Hands down, a winner.