Breathe a sigh of relief: Aveeno’s here


There’s nothing worse than itchy, dry skin. If you suffer, then snatch up a bottle of Aveeno’s skincare – shower gels, moisturisers etc – that have been scientifically formulated to combat these skin conditions. Rich in oatmeal, Aveeno has been my go-to brand for many years to combat eczema and dry patches. When it comes to skincare, it is a leading innovator in naturally-active ingredients – such as finely-milled oats – with the bonus of being an easily affordable brand. Oats soothe skin without stripping it and Aveeno’s formulas are intrinsically kind, leaving skin drenched in moisture.


My must-haves include the Aveeno Hand Cream and Daily Moisturising Lotion, both from £5.10. The hand cream in this handy 75ml bottle is the perfect handbag-size. It sinks in quickly and leaves hands supple and hydrated. The formula is said to last for 24 hours so you only need a small dab now and then to keep hands looking in tip-top condition.


After showering, I drench my body and limbs with the Daily Moisturising Lotion – particularly great in winter or if you have been in the sun a lot. It gives immediate improvement to dry patches and leaves skin with a subtle glow.


Finally, is the new addition to the Aveeno camp. Recently launched, the Skin Relief Shampoo relieves itchy and sensitive scalps. It also contains the hero ingredient –  finely-milled oatmeal – so gently cleanses hair, without leaving any residue, and helps soothe irritated skin. Now breathe…


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