Fellas, take a look at Monroe

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Occasionally a new product comes my way that I just can’t wait to wax lyrical about. But I have to say they are not normally aimed at men! New male brand Monroe of London, however, has really caught my eye in its reinvention of the traditional male beauty product and its focus on skincare know-how.

Created by two friends, Luke Reynolds and Gareth Boden, Monroe of London is all about skin health. The quintessentially British brand is one of the first dedicated lines of ‘medical skincare’ for men – a field that has hugely grown for women in the past few years. Working with the Harley Street Skin Clinic, the brand has collaborated with their specialists to develop the scientific intelligence behind a range of grooming products.

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Monroe of London products have been designed to be easy to use, with a results-driven ethos, with many having dual purposes. Wash and go has never been easier or as stylish.

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Take this little Exfoliator and Pore Minimiser tub, from £15, as an example. I’ve already swiped this for my own use – I use a little once a week (it is definitely intended for male skin – which may not be as sensitive as female’s – and remember that a little goes a long way).

It control oils and prevents ingrown hairs due to it containing glycolic acid, derived from sugar cane. The formula gently dissolves and eliminates dead skin cells and impurities and deep cleans without disturbing the skin’s natural pH balance or moisture levels.

It also contains wheatgerm oil to fight the signs of ageing and chamomile to soothe and calm the complexion. Use it twice a week and, as well as a face scrub, it can also be used as a mask – leave it on for ten minutes and then remove with a damp cloth – skin looks revitalised, matt and clean.

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Finally, a word on how the products look. After having spent 20 years in the field of fashion photography, you can see that the founders have an eye for style. I love the black and gold branding, bold typography and pared-back design – it’s beautifully striking – just like its namesake.

www.monroeoflondon.co.uk

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