One of New York’s coolest new hotel openings, The Roxy Hotel in NYC’s Tribeca, rips it up and starts again with a collaborative philosophy
In the city that never sleeps, nothing stays still for long. Keeping ahead of the curve is the new Roxy Hotel, reincarnated from what was once the iconic Tribeca Grand Hotel. While the hotel’s location is the same as its predecessor – a few blocks north of the World Trade Centre in Tribeca – everything else has been ripped up and reinvented.
This is the ultimate hotel for the millennial traveller and collaboration is the name of the game. The hotel has based itself around Tribeca’s artsy culture by pulling in some of the city’s most up-and-coming names. Owned by Paul Sevigny, brother of Chloë, for instance, is the private Paul’s Cocktail Lounge, tucked away on the ground floor. It’s open Wednesday to Saturday; but be warned – entry is down to the doorman’s discretion. If you do get in, it’s an eye-popping scene straight out of Palm Beach, with a neon coral and emerald colour palette and a backbeat by some of the city’s most in-demand DJs. The Chloë Sevigny-designed uniforms mean the waitresses here have the best fashion credentials.
Calling upon its history as a 1920s cinema, the hotel is also a hotspot for film buffs, not just because of the star-spotting opportunities afforded during the Tribeca Film Festival. The in-house cinema calls upon film curators David Koh and Dan Braun, of Submarine Films, to champion independent and foreign films.
In the lobby, there’s an outpost of Jack’s Stir Brew Coffee, NY’s home-grown coffee company, and a branch of Blackstones, the innovative East Village hair salon, has just opened. It’s worth booking a blow-dry for the décor alone, which has an eccentric 18th-century vibe, with powder-blue walls, wall-mounted wildlife and antique grooming tools.
With its bare brick walls, neon signs and artsy graffiti (check out the cool mural of a ballerina just outside), The Roxy overtly references the archetypal New York design aesthetic we all love. But it’s the designer’s eye for the minutiae that adds the style factor. The 201 rooms – all based around an airy atrium – feature Frette bathrooms, C.O. Bigelow toiletries and iPads pre-loaded with a curated Neighbourhood Guide.
Rooms are small but interesting with a mash-up of late-1960s and contemporary styles (think over-sized bronze lighting, honeycomb-print wallpaper, crisp linens and statement chairs). But, let’s face it, who spends much time in their rooms in New York?
At the Roxy, you don’t. The hotel describes itself as ‘the ultimate living room’ for the arts world and the rough-luxe lobby-come-living-room is where it’s at. Jazz is the soundtrack with live music played on Sundays and every evening on the ground floor. There’s even a cellar club, The Django, inspired by the classic Jazz Age Parisian boîtes.
Finally, the all-day diner sees chef Joseph Abbruzzese, formerly of the Breslin, offer up modern American organic dishes: oysters, lobster, black sea bass, lemon chicken. It’s hot, hot, hot.
Rooms start from £203 per night, room only, excluding taxes. The Roxy Hotel, 2 Avenue of the Americas, New York, NY 10013, USA (+1 212 519 6600; roxyhotelnyc.com).
This review is also published on BA’s High Life online