Christmas Beauty Countdown: make-up that will solve all your gifting problems


Make-up can be tricky thing to buy for someone else, but yet it is such a lovely gift to receive. Don’t worry! I have found the failsafe solution in 3INA‘s (pronounced Mina’s) signature products. The new brand’s fresh ethos is to offer luxurious yet original and affordable make-up to all. The choice of products from the brand is vast, with rainbow-het products and the latest formulas. Pick carefully and not only will you find the best fashion-forward goodies, but you also some fab all-rounders that will become a staple in every girl’s make-up bag and ideal for your gifting solutions this year.



Take this gorgeous, shimmery The Cream Eyeshadow, £8.95, as an example. It may look lilac, but it’s not really! It has become my new everyday ‘dab’ of glam – who’d have thought, and, no, this is not granny chic!

Swipe a thin layer over lids for every-day wear, and you will get a light, barely-there effect with a hint of shimmer (it nicely catches the light). It is much more neutral than the concentrated shade in the pot looks. Best of all, the formula is waterproof and long-lasting so it stays put all day. You can deepen the colour by layering it on, for a darker, night-time look. Love.


Next up is The Eyeliner, £7.95. This shade is a dark, forest-green that is a genius colour with a gel-like consistency. It’s not as harsh as black and not as ‘blurgh’ as brown can be, and my money is on that it will suit all skin-tones. It has a metallic sheen to it, too, so is uber glam. Waterproof – so it stays put – and it goes on like a dream to give one of those fierce flicks, we all dream of achieving.


Next up is The Eyeliner Pencil, £6.95, the more subtle counterpart to The Eyeliner. I have been using this in black to give definition on upper and lower lids. You can even use it with The Eyeliner for a smudged, smoky look.

The brand was launched by fashionistas Pablo Rivera and Mark Eve earlier this year. The innovative make-up concept offers a fashion approach to beauty products, with a quick turnaround, trend-led ideas and the products being easily accessible to consumers. The sleek, urban design was conceived by the MarioTestino+ agency and the duo have dubbed their brand as “masstige”, in other words, falling between mass market and prestige.

The flagship store opened on James Street, London, back in February and boasts more than 450 products in six categories: eyes, lips, face, skin care, nails and tools. Other highlights include the 3ina Longwear Lipstick, 3ina Matte & Smooth Primer and 3ina Eyes & Lips Make Up Remover. Now tell me you can’t find a stocking filler in that line-up!

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