Better known for its multi-functional storage solutions and minimalist stationery, MUJI‘s cult beauty range has remained somewhat under the radar since it was launched a few years ago. But those in the know, who have tried it, remain firm and reverent fans. I’m now a convert.
Stripped-back, minimal packaging gives the same aesthetic on which the Japanese brand has built its name. It’s unfussy, but that’s the appeal. Don’t be mistaken into thinking the products are merely functional, however. They are so much more than basic add-ons to a beauty regime with real technical know-how and fine ingredients sourced to give results.
There’s been some real consideration given to its two core collections: High Moisture is aimed at drier skins, and the other Sensitive Skin does what it says on the tin (with even more carefully-chosen ingredients inside).
Across all products, however, water is the key ingredient for the skincare, which gives continuous hydration. What’s more, the water that the products contain is not any old H2O – it is sourced from Japan’s Mount Omine, 1,147 meters high, and located between Kamaishi City and Tono City in Iwate Prefecture. It takes decades for rain or snowmelt pouring over this mountain to pass through layers of limestone, magnetite and granite. In the meantime, the water is filtered over and over. The brand sources from the water collection site, 600 meters down from the summit, where it is ultra soft with fine particles and less mineral content.
The pH is slightly alkaline, almost the same as tears. That is why it’s easily absorbed and kind on the skin.
While there is a variation of products across both collections, I have sourced three hero products from each, to give the ultimate three-step skin care ritual – for those who like their beauty routine to be easy, non-fussy yet effective.
First up, from the Sensitive Range, I’ve been cleansing with the Face Soap, £4.95, which lathers into a gentle foam to take off the day’s make-up and grime. It leaves skin soft and supple, and not tight and crinkly. Follow up with a swipe of the Light Toning Water, £8.95, to help remove any remaining dirt and to soothe and hydrate skin. Both of the products do not contain any nasties, fragrance or mineral oils and are ideally suited to skins that are prone to flare-ups or are allergic to other beauty brands. Finally, the Moisturising Milk, £8.95, adds another layer of moisture to your skin. Pat it on after toning for glowing skin and you’ll not need anything else.
The white and simple ‘no-brand’ packaging – focuses on the quality of the product over flashy branding (not to mention keeping prices affordable). And I love the fact that a selection of the Sensitive Series and the High Moisture Series also come in travel size packaging – ideal for when you are on the road.
On to the High Moisture range. Here, cleansing is offered by The Cleansing Gel Cream, £12.95. It has a gel-cream texture and contains pomegranate, raspberry and rose as well as hyaluronic acid and collagen (and crucially no mineral oils, fragrances or dyes). It leaves skin super-soft after use, giving the completion a protective barrier to lock-in moisture.
As already mentioned, the High Moisture range is targeted at dehydrated skins with all the products working to firm, revitalise and keep skin supple.
Follow up with the Moisture Essence Lotion, £19.95. It is a treatment toner that provides hydration and restores the skin with natural ingredients, such as rose water and raspberry. The texture is thick and serum-like, so it feels really luxe and softening.
Finally, seal in moisture with the Moisturising Cream, £12.95. This product has a creamy texture, creating a protective barrier and keeps skin hydrated round the clock. It’s all you need and more for skincare with soul. This is a brand that whispers rather than shouts. Say hello to quiet beauty.