Aveda’s Moment of Balance, £20, hand care set, literally promises the feel-good factor in more ways than one. Give the set of three Hand Relief creams to someone you love, and when you do, the brand helps support and care for a community of paper-makers in Nepal.
As well as the travel-size trio giving deep hydration to hands and nails (there are also three fragrances to be spoilt with – Shampure, Beautifying and Candrima), they come wrapped in hand-crafted Lokta paper from Nepal.
For the past 10 years, Aveda has purchased this paper from the Himalayan Bio-Trade Papermaking Cooperative in Nepal, to use to wrap all its festive gifts, and as a consequence is able to help to provide income for workers, their families and the wider community.
Aveda, of course, has long had a reputation for being one of the first brands to be ‘cruelty-free’ with no animal testing. Since it was launched in 1978, it has become renowned for using naturally-derived ingredients in its products, and championing wind-powered manufacture.
With more than two million sheets of paper being made for the brand, since 2007, it means that 5,885 children have been able to attend school and 2,490 families have been able to buy food and clothing – it’s the gift that keeps on giving.