For make-up fiends obsessed with creating the perfect ‘eye’, look no further than W7 Cosmetic‘s affordable collection of make-up gems. Renowned especially for its jaw-droppingly wide range of mascaras – from creating long lashes to the best waterproof ranges around, the collection covers every lash lust-list you can think of – the Absolute Mascaras are the ones to go for, giving effective, all-round results.
Absolute Lashes, £6.95, is a black mascara which comes with a soft, spiked brush. Its a great all-rounder to boost volume and add length. The special spike brush lifts each lash to emphasise, to curl and add volume. The jet-black colour lasts all night, with no smudging or flaking.
Giving a waterproof twist is the Absolutely Waterproof version, £6.95, which is a fail-proof mascara, whether you are at the beach, in the pool or caught in the rain. It is also perfect for those – like me – whose eyes tend water, thus avoiding that make-up nightmare of dark streaks and underage smudges.
Everyone needs a reliable black eyeliner, right? For those after a dramatic look, it’s easy to add a flick or two, with this Aye Aye Captain Liquid Eyeliner, £4.95. It has a superfine and easy-to-handle brush so you can also apply precise lines or bolder framing, as well as delicate flicks – ideal for day to night wear as it stays put for hours. It’s a make-up kit must-have.
Next up are these genius Full Metal Lacquer Make-Up Pens, £6.95. Giving a metallic finish – they can also be used on lips and nails as well as the eyes – and they add a modern pop of metallic colour to your look.
The metal sheen glides on easily with its creamy texture and there are a range of three contemporary shades available.
With its rose-pink finish, Locked and Loaded is perfect for a slick of colour on the lids, and works well as a light sheen on lips and nails, too.
With its bronze shade, Bulletproof is bolder and perfect for darker or tanned skins. It is so flattering with a luminous look and works well on a pared-back face. Add a slick across the lids, and when you glance down, everyone will notice a sheer glimmer.
Finally, Ammo gives a rosy-pink colour and is delicate and flattering – perfect to add a shimmer and sheen for nights out.
Finally, another favourite pick from the brand is this Smokin’ Eye Shadow Palette £9.95, which contains 12 versatile and useable eye-shadow shades that cover all your make-up needs – from smoky greys to browns and nudes.
As well as matte finishes, there are also a selection of shimmer textures, all with high pigments so the colours last all day (and night) without creasing. Ideal for an everyday nude look to a more sultry smoky eye for evening, this practical tin will become your new everyday hero.
*This review is based on press samples