Home Beauty Honey, honey: Wishful’s wonder balm

Honey, honey: Wishful’s wonder balm

by angelinavc

New from the beauty maverick who is Huda Kattan is the new Honey Balm Jelly Moisturizer, £43, – from her Wishful skincare range. I can’t get enough of this calming, soothing product that works wonders on the skin. Not only does it offer deep hydration, in a unique jelly formula, but it also soothes troubled skin, while offering luminosity and reducing pores. Gentle and gorgeous to use – it’s tick, tick, tick when it comes to feel, results and lifting the senses.

Inspired by Korean products – which often tackle more than one skincare issue – the Honey Balm acts like a ‘skin saviour’ to create happy, healthy skin. “I wanted to create a moisturizer that went above and beyond its core function. So, as well as hydrating the skin for up to 24 hours, the balm brightens, reduces the appearance of pores and seriously amps up your glow game,” Huda says.

Leaving skin dewy, the balm has a luxurious jelly-like texture. Infused with honey, it hydrates for up to 24 hours, while the soothing scent of lavender oil calms and relaxes the mind. It also contains turmeric – one of Huda’s favourite ingredients – to help reduce hyperpigmentation, while Niacinamide, a form of vitamin B, helps reduce the appearance of pores and brightens a lacklustre complexion. Finely crushed, ethically-sourced lavender mica pearls provide an instant visible glow and soft-focus effect, leaving skin dewy, glassy and flawless as well as adding a sense of calm.

You can apply it gently with fingertips, or invest in Wishful’s unique Moisturizing Wand, £14. This is a 100% vegan brush, crafted from three different fibre lengths, which allow you to effortlessly apply product in a thin, even layer across your face and neck. Developed to be specifically paired with the Honey Balm Jelly Moisturizer, it means skin is not tugged and the jelly is applied effectively.

Huda – if you haven’t heard of her (where have you been?) – has become a global phenomenon over the past 10 years, following the launch of her cult beauty blog. Anyone who follows the beauty maven across her social media channels will know that her quest for the best skin solutions has been a lifelong journey.

The inspiration for the new product came about on a trip to Seoul with her team. Huda encountered the game-changing balm-like texture in one of her favorite skincare labs and immediately knew it would be the starting point for her debut moisturizer. Excited by the unique water-in-silicone formula, Huda wanted to push the powerful emulsion by combining the innovative texture with her favourite tried-and-tested natural extracts. 

She also wanted a formula which absorbs quickly, leaving no greasy residue – just soft, silky and intensely hydrated skin – so it prevents flare-ups in more sensitive complexions. Perfect for everyone.


*This review is based on a press sample

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