Haircare is having a moment in the beauty world, with a batch of new – and existing – brands focusing their attention on creating intelligent and caring products for our locks, and with many also having a green ethos, to do their bit to protect the planet (and I don’t mean give us all green-shaded hair!)
Rhyme & Reason is the latest – and perhaps the most all-rounded brand – on the scene. The eco-conscious, vegan, cruelty-free and dermatologist-approved haircare range offers a range of sustainable and high-performance haircare products to cater for differing needs.
Using over 90% natural ingredients and 100% recycled and recyclable plastic bottles and caps, the label is definitely ticking the eco-aware box and has been backed by a group of eco-experts and industry-leading beauty professionals, due to its high-performance formulas. Passionate about the planet and about good hair, Rhyme & Reason fuses two leading trends right now.
The shampoo and conditioner products have different focuses – care for curls perhaps, repair for damaged locks or colour protection, for instance – and aim to offer salon-standard, innovative formulations. They tie in with the new trend of elevated haircare – gone are the days when we just wanted to wash and go. The latest haircare launches have advanced know-how, and scientific insight, along the same lines as skincare does. In fact, Rhyme & Reason products actually give particular attention to the scalp, with each containing ‘skincare’ ingredients, such as hyaluronic acid, peptides and shea butter to soothe, conditioner and keep the skin healthy.
There are five ranges to choose from, so you simply choose what best suits your needs: Volume & Boost, Quench & Curl, Nourish & Gloss, Colour Protect and Repair & Restore. I’ve been trialling the Nourish & Gloss Shampoo & Conditioner (£8.99, at Boots.com).
This line is aimed at ‘normal’ hair types and is a great multi-tasking duo for those looking for a healthy, smooth and naturally glowing finish (let’s face it, who isn’t?!) The formulas are lightweight, and work deep down to deep clean, hydrate and condition and are packed with natural goodness.
The Shampoo is a joy to use and is blended with coconut water, known to enhance hydration, wild rosella flower and hyaluronic acid, to help soothe and nourish the scalp. After using it, my hair feels soft and bouncy, but remains smooth with no fly-away hairs. Best of all, it smells divine – fragranced with peach, cherry, almond, rose, coconut and vanilla – so your hair remains softly scented all day.
Follow up with the Nourish & Gloss Conditioner. This has the same gorgeous scent, and gets to work immediately, detangling and softening. It enhances all the good that’s been done with the shampoo, adding another nutritive layer, so hair is easy to comb through and is left smooth and shiny. Once done and dusted, your super-healthy-looking hair is all yours.
*This review is based on press samples